We had recently built a new website for a Chiropractor client in North Carolina.
The website was doing great in branding his office as the BEST destination for Chiropractic care in the area and he was already seeing great results from it.
After a few months of the site being up, we got a call from the Chiropractor and he wanted to know if there was anyway that we could set up something on the website that would allow his site visitors to text his phone with any questions that he had.
We said that I could look into it but that it would probably be expensive to build something that would do this.
He told us that he would be willing to pay whatever it cost to have it built.
(We were a little shocked when he said this).
The more we dug into why he wanted his website to have this functionality, the more it made sense.
A few years prior...
This particular Chiropractor had started giving his cell phone number out to patients a few years earlier and had tripled his monthly visits. He was doing 3x as much business just by being available to his patients when they needed him.
He told us that he had become what he called an "On-Demand Doctor" and a few text messages here and there (which his receptionist actually handled) had completely changed his bottom line.
He figured that adding this function to his website would help him convert even more casual site visitors into new patients (and existing patients into more return visits).
We started building the solution for him and once it was ready we launched the "Text the Business" button on his website.
It absolutely blew up...
He had potential patients texting him daily and he was able to instantly answer their questions and convert them into paying patients (right from the office cell phone).
From there, we started using the custom "Text-Connector" plugin on all of our Agency clients sites. From Chiropractors, Dentists, Real Estate Agents, Gyms, Mechanics, and everything in between... the results spoke for themselves.
When someone added our "Text the Business" button to their website, Business Increased Immediately.
For the next few years...
We tweaked and improved on this technology and turned it into something that was not only easy to use, but got our Agency Customers even better results with each new version.